KEY Apparel
Established in 1908, KEY Apparel has a rich legacy of providing high-quality, comfortable clothing for farmers, ranchers and anyone who believes in good old-fashioned hard work. Campaignium partnered with KEY to reach new customers and share the stories behind the men and women who carry on the company’s tradition today.
Services
Digital Advertising
Search Engine Optimization
Social Media Management
Email Marketing
Video Production
Web Development
Digital Advertising
Search Engine Optimization
Social Media Management
Email Marketing
Video Production
Web Development
Our legacy is you.
Celebrating KEY Heroes Through Digital Video
Campaignium traveled far and wide to create a video series featuring hard-working, everyday people who exemplify the KEY work ethic. We chose a heartwarming narration style, paired with subtle product placements, to share compelling stories from inspiring individuals. Even though they don’t mention KEY Apparel by name, the videos are a powerful tool for building brand advocacy so folks will think of KEY the next time they need apparel for a hard day’s work.
This nationwide brand awareness campaign turns customers into brand heroes through a custom microsite, videography, digital advertising campaigns, email marketing and social media posts.
Our legacy is you.
Celebrating KEY Heroes Through Digital Video
Campaignium traveled far and wide to create a video series featuring hard-working, everyday people who exemplify the KEY work ethic. We chose a heartwarming narration style, paired with subtle product placements, to share compelling stories from inspiring individuals. Even though they don’t mention KEY Apparel by name, the videos are a powerful tool for building brand advocacy so folks will think of KEY the next time they need apparel for a hard day’s work.
This nationwide brand awareness campaign turns customers into brand heroes through a custom microsite, videography, digital advertising campaigns, email marketing and social media posts.
Addy-Worthy Recognition
Campaignium took home silver ADDY honors from the American Advertising Federation-Heartland in March 2024, thanks to the authentic awareness campaign that positioned KEY customers as brand heroes. Through carefully crafted videos, digital advertising, social media, email and a branded microsite, we shared stories of regular, hardworking people to highlight the rich KEY legacy.
AAF Heartland: Campaign- SilverAward
Telling the KEY Story Through Pictures
All it takes is one powerful image to capture the eye and engage an audience. Campaignium showcases gorgeous photography throughout our work for KEY. Lifestyle photos include images from photo shoots and still images from our hero videos. We also brought KEY’s fall product line to life with on-model and ghost product photos, all taken over two days to create up-to-date images for all new clothing items.
Helping More People Discover the KEY Difference
Personalized search engine optimization has boosted KEY’s rankings on search engine results pages, bringing more new users to the brand’s website. With frequent web page updates and keyword optimization, Campaignium has delivered an increase in organic traffic, online sessions and session duration to engage more new customers.
+17%
Organic Traffic YOY
Delivering the KEY Lifestyle to More Inboxes
Campaignium overhauled KEY’s email template to feature a clean, modern format and more refreshing imagery that evokes the recipient’s lifestyle. Now customers receive the latest in comfortable work apparel and special deals in their inboxes. Thanks to our efforts, KEY has attracted more subscribers and boosted the total order value generated from emails.
+38.5%
Total Placed Order Value YOY
+29.8%
Subscribers YOY
+38.5%
Total Placed Order Value YOY
+29.8%
Subscribers YOY
Connecting with the KEY Community
Facebook and Instagram are excellent platforms for highlighting the KEY tradition that continues from one generation to the next. With a heavy focus on lifestyle imagery, scroll-stopping video, user-generated content and boosted posts, Campaignium helped KEY generate more than 4 million Facebook page impressions and build engagement across platforms within the past year.
Connecting with the KEY Community
Facebook and Instagram are excellent platforms for highlighting the KEY tradition that continues from one generation to the next. With a heavy focus on lifestyle imagery, scroll-stopping video, user-generated content and boosted posts, Campaignium helped KEY generate more than 4 million Facebook page impressions and build engagement across platforms within the past year.
Bringing New Customers to KEY
When you need durable, comfortable clothing for a hard day’s work, KEY Apparel is your brand. Campaignium helped KEY drive sales and boost revenue with informative Google Ads featuring overalls, jackets and other customer favorites. These campaigns also included ads on Microsoft’s Bing Shopping and Facebook.
+70%
in Holiday
Advertising
Revenue
+13%
Search ROAS
YOY
+17%
Revenue from Search Advertising YOY
+6.75%
CTR YOY
