Arkansas Department of Higher Education
The Arkansas Department of Higher Education helps deserving students prepare for new career opportunities and boost their earnings potential. Campaignium attracted new applicants to ADHE’s programs through targeted Facebook and Google advertising campaigns.
Driving Conversions for ADHE
ADHE sought more applications for Future Grants, which enable students to access high-demand certificate and associate degree programs. Our targeted Facebook and Google campaigns generated thousands of conversions and “Apply Now” clicks.
109%
Increased clicks
425%
conversions
132%
Increased CTR
29,424
Clicks
7,766
clicks
2,125,942
Impressions
314,337
Reach
Connecting Parents with Career Opportunities
The Career Pathways Initiative helps hardworking parents boost their incomes and career possibilities. Campaignium helped ADHE generate clicks and conversions for this critical program, thanks to targeted campaigns on Facebook and Google.
11,167
Clicks
188
Conversions
1,030,414
Impressions
$1.31
Average cost per click
20,159
Clicks
1,948,868
Impressions
193,467
Reach
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