Senior Content Specialist

Sarah Smith

As answered by their team members:
Fictional character she’s most like: Wonder Woman
Her theme song: “Sweet Home Alabama” by Lynyrd Skynyrd
Voted most likely to: Yell “Roll Tide” at the end of a client meeting

More About Sarah

Sarah joined Campaignium in June 2015. She enjoys collaborating with clients and colleagues on a variety of projects and continuously learning new skills.

Sarah is passionate about writing audience-centered content that achieves client objectives. She understands the important role content plays in creating a positive user experience, enhancing accessibility and improving SEO performance.

Before joining Campaignium, Sarah was an assistant professor of Marketing at Missouri State University. She earned her Ph.D. in Mass Communication from the University of Georgia, along with Masters and Bachelor degrees from the University of Alabama.

Articles by Sarah Smith

Get to Know Your Audience: Research Tools for Content Marketing

It’s one of the first rules of good content marketing: Know your audience.  When it comes to digital content, getting...

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