Our team developed Vital Hat’s new logo and designed the landing page to have a bold and energetic look. Because these hats are as fashionable as they are functional, the team made sure to create stylish branding assets. We made clean, colorful infographics to illustrate the product’s versatility, and our work was on display in Lids storefronts.

Demonstration was a key goal of our photography strategy. We wanted to incorporate lively photos of Vital Hat’s target market—active individuals with a passion for fitness and outdoor recreation. The artwork depicted real-life scenarios with models running, fishing and golfing while the caps held their shades in place.